Microsoft promotes blogs among authors, not readers

Microsoft sales in Russia more than doubled over the past year. Still
a year ago, they surpassed $ 250 million, and now they have reached $ 600 million. Plans
Microsoft has Napoleon’s, but it’s almost impossible
carry out without Russian-speaking workers in Redmond. If in Russia
an R & D center will be opened (and this will definitely happen, a matter of time),
there will be needed people from Redmond who know the process, company standards
etc. Therefore, at present it is necessary to establish close ties.
between the two branches of the company, involve Russian-speaking employees
from Redmond to “common cause”.

So here. In May of 2006, the Moscow landing force landed with us, they collected
we had lunch and announced that according to a public opinion poll
IT-managers of Russia, 3m points are ill with Microsoft: quality,
safety, and support. (What other parameters can I get? I
I really do not know). And then they decided that the first two did not fix them, but
here's the last - perhaps! The problem, it turns out, is that IT people in
Russia is not spoken in English (in general, the disgrace is actually ahem, ahem).
And to create an idea that Microsoft is not so
unavailable, and also speaks Russian, we were asked to open blogs on
technete (http://technet.microsoft.com).


Here is www.microsoft.com/rus/technet/blogs/portalhome.mspx - the technical input to Russian blogs, there is mine too. For successful
blogging announced prizes. First - 100,000 airline miles
Delta. The second is 50,000 miles, the third is probably 25,000, but I don’t remember.
Plus 100 dollar certificates on amazon.com. The results promised
sum every fin. year. Because then until the end of the fin. of the year
stayed a month with a little, I thought it was cool to tell me
is that it will be read, and even
second prize is a free flight ticket to anywhere in Europe and back,
also quite good. (Prizes were given for the number of hits in the blog). here you go
so it went.
')
In addition to TechNet, which itself is popular, RSS goes to different IT sites.
forums along with other Russian tech blogs. Therefore, a blog is like
“Energetically promoting itself” without any effort of my efforts. All this
Of course, because this is not a stand-alone blog, but part of a large
blogosphere of a big company that doesn’t really need PR
to myself PR.

Boris Kogan, Microsoft

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