Windows Vista will be widely advertised
Microsoft has already found how to spend the money saved on the failed purchase of Yahoo. Recognizing that the launch of Windows Vista was not very successful, the company decided to redefine its strategy regarding the operating system.
Brad Brooks, real vice president of marketing for Windows Vista, announced at the annual conference of Microsoft partners that the company intends to invest in a large-scale advertising campaign, one of the goals of which is also the answer to the well-known Apple commercial series Get Flattering about Windows Vista.
In the coming weeks and months we will see the first fruits of a multi-million advertising campaign. The first of them already flashed on the pages of the Wall Street Journal and USA Today, promoting Windows Vista as an ideal solution for a small business.
According to Brad Brooks, in response to Apple advertising, they prepared their own, which will announce the capabilities of Windows Vista, system security, and also dispel the myth of the incompatibility of Windows Vista with most existing hardware and software. According to Brooks, Windows Vista is not only a long-term investment that will pay off with a future upgrade to Windows 7, but also a “language” spoken by millions of users around the world.
It is alarming that over the years Microsoft’s approach to product placement is the same. While Apple is spinning “human” sketches of rollers that weakly affect the technical details of their products, the “sleeping giant” will again show us the numbers. Like a joke from Get a Mac . And you,% username%, how would Microsoft do it?
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via InformationWeek
Brad Brooks, real vice president of marketing for Windows Vista, announced at the annual conference of Microsoft partners that the company intends to invest in a large-scale advertising campaign, one of the goals of which is also the answer to the well-known Apple commercial series Get Flattering about Windows Vista.
“You thought that the sleeping giant was still sleeping, and so, we woke up, and the time had come for us to read out our opinion. We have already encountered this and solve everything to our advantage this time. What the market is talking about now is just awful. ”
In the coming weeks and months we will see the first fruits of a multi-million advertising campaign. The first of them already flashed on the pages of the Wall Street Journal and USA Today, promoting Windows Vista as an ideal solution for a small business.
“We have a noisy competitor. This is known to me and you. We will strike back. They tell us "it's the iWay or the highway". We think this is a wrong slogan. ”
According to Brad Brooks, in response to Apple advertising, they prepared their own, which will announce the capabilities of Windows Vista, system security, and also dispel the myth of the incompatibility of Windows Vista with most existing hardware and software. According to Brooks, Windows Vista is not only a long-term investment that will pay off with a future upgrade to Windows 7, but also a “language” spoken by millions of users around the world.
It is alarming that over the years Microsoft’s approach to product placement is the same. While Apple is spinning “human” sketches of rollers that weakly affect the technical details of their products, the “sleeping giant” will again show us the numbers. Like a joke from Get a Mac . And you,% username%, how would Microsoft do it?
')
via InformationWeek
Source: https://habr.com/ru/post/28744/
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