Marketers learn to use reputable bloggers

Journalist, blogger and dotcom businessman entrepreneur Paul Gillin published the book “New Agents of Influence” (“The New Influencers: A Guide to the New Social Media”), which has already received high marks from several independent experts, including Robert Scoble.

The book is another attempt to understand the laws of the functioning of the blogosphere. It is critical for the marketer to be able to find points of influence on society from the perspective of his employer. According to the author, such "points of influence" are the most respected bloggers. If you act directly on them, you can achieve a terrific viral effect, which will correspond in force to the informal spread of rumors (word of mouth). Paul Gillin gives specific examples. He analyzes specific bloggers and the power of their impact on society, speculating on how large and small businesses can use “new agents of influence”.

via The Epinymous Pickle