Less than a year has passed since experts wondered about the lifetime of online content:
last year’s experiment on a large portal showed that in 36 hours the news received about half of its monthly traffic. Now, experts from HP decided to test this hypothesis on Digg.com, which uses a fundamentally different information publishing model. It turned out that here the life of the news does not exceed one hour at all. News die without being born.
The decrease in the lifetime is explained by the significantly increased flow of information on the websites of the new generation, as well as the transformation of traditional online media into interactive “filter factories” that independently filter content. The faster the content is rejected - the better, which means that the system works. The first page should be updated as quickly as possible.
Scientists analyzed the number of votes (diggs) for the 29,864 most popular news of the past year, after which they built a histogram to visualize this data. It turned out that this is a log-normal distribution curve. In other words, most news items get relatively few votes, while a relatively small handful collects most of the traffic.
Per-minute analysis of the vote showed that the number of votes decreases exponentially, and the news almost ceases to gain votes on average after 69 minutes.
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New Scientist