AOL sells a large package of patents

AOL has announced its intention to sell a large packet of patents (approximately 800). By selling this package, the company hopes to raise a significant amount of money. Interestingly, a little earlier, representatives of some companies who wanted to acquire all the assets of AOL turned to AOL management. But then it was not possible to agree. Perhaps selling some of the patents owned by an Internet company will help her find a way out of the crisis, in which AOL has been around for quite some time.

Representatives of the company estimate the cost of their patent package at about $ 1 billion. The management claims that the sale of patents, in addition to money, will help focus attention on Internet advertising, which AOL now considers as the main sphere of its activity. In addition, AOL is also working on such a direction as the creation of premium content. Not long ago, this company bought several well-known blogs, including Techcrunch. A large resource such as the Huffington Post was also purchased.
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The sale of the company's patent package will be handled by the Evercore Partners investment fund, to which AOL turned for help. Experts believe that such large corporations as Microsoft, Google and others can and will be buyers of patents. Buying patents will help potential buyers gain some advantages over competitors. In general, now it is a fairly common practice - to buy someone's work, and then put pressure on competitors, forcing them to pay royalties.

As for AOL, the future of this company's business is still uncertain. Some experts believe that the leadership acts conservatively, trying to regain its former status. However, some promising areas of work go unnoticed.

Via bloomberg