
This week, the
New York Times announced the restructuring and consolidation of print and online newsrooms.
Thematic editors of the newspaper and the website are united in single thematic departments. The former chief editor of online news becomes the assistant editor of the news, and the chief editor of the site will now be responsible for new platforms.
Editorial meetings and distribution of roles in the editorial office will be improved with the aim of combining the site and the newspaper into a single production.
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Thus, the New York Times proceeds to the next stage of interaction between the traditional and Internet editorial boards.
These stages, in my opinion, are three and sooner or later all of the traditional media coming to the Internet go through them.
Schematically, these stages can be described as:
- The opening of the site in the network. The Internet edition deals with reprinting, at best, the adaptation of the materials of the main edition on the site.
- Internet edition gradually begins to produce their own materials for the site. The result is redundancy in production and editorial competition. Jealousy. Discussions on "whose content is more important," "whose readers are more," etc.
- Unification in a single edition. Focus on themes, stories and audiences. The platform is secondary and is distributed for the plots in the best way to convey the plot to the widest audience.
Naturally, the larger media, the more diverse content and complex production, the farther away the main platform (for example, TV or radio) from the Internet, these stages are more difficult to go through.
But the result is unified (at least formally) editorial teams, in whose work the content is paramount, and not the way to convey this content to the audience.