What interested in the media in the year

According to a study of the project journalism.org, which analyzed the themes of high-tech articles, one can judge how modern media sees our digital age.

Optimistic articles on the topic "hey, it will make our lives better," account for 23% of the total number of articles in the media from 2009 to 2010. Following with 18% coverage, there are concerned reports about the risks that new technologies pose to our privacy, and in particular about the dangers for our children.



The difference between negative and positive opinions is surprisingly small. Thus, 2 polar opinions have been formed in society regarding everything new in technology. On the one hand, they are vital, exciting, cool, on the other - they also follow us, our preferences, our children.



The most discussed and widespread topic in the media was “the danger of using text messages while driving”. In second place is the launch of the latest Apple gadgets. At the very moment when we think that our favorite devices can do anything, Apple releases another one that does the same and more.



Speaking about the company of Steve Jobs, her “portrait” as a whole looks positive, and the company was discussed in the media much more often than others. 42% of discussions were held in a positive way, they talked about innovations and excellent products of the company. 27% is praise from the most dedicated fans. But 17% suggest that Apple products are not so rosy.

')

Google has 25% of articles covered its achievements in the field of helping people in the field of search on the Internet. But the company is two times less likely than Apple to be described as having excellent, innovative products.



In terms of message volume, 15% of articles were focused on Apple, 11% on Google, 7% and 5% came from Twitter and Facebook, respectively.



The hottest topic when discussing Twitter was Twitter itself. Apple got more attention than Google, Microsoft and Facebook combined.



In general, technology accounted for 1.6% of all events sanctified by the media.



You can learn more about the study on the Project for Excellence in Journalism website.