News Corp. relies on online journalism
Rupert Murdoch, a media magnate and owner of News Corporation, in one of his interviews already said that "the company has no plans to create its own platform for reading electronic books and magazines." Of course, why make plans, concepts, roadmaps, think through a strategy ... if you can buy all this in the end.
So did the second largest media conglomerate, and the company bought not only a whole platform for the release of Skiff e-book readers, but also made several plentiful financial investments in something called Journalism Online - a startup founded by Leo Hindery, Steve Brill) and Gordon Crovitz. The details of none of the transactions are unknown, but there is no doubt that Murdoch had to seriously fork out in order to carry out this step.
Everything else in News Corp. Now there is a new department bearing the proud name of "News Corporation's digital journalism initiatives" (free translation: Digital Journalism Initiatives Department), headed by John Huzman.
Actually, returning to the details of interest, we can note an interesting fact - the Skiff platform was initially focused on the development of electronic journals , its goal was not only a digestible glossy presentation, but also a painless translation of all paid subscribers on electronic reading room.
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Journalism Online, in turn, is a startup dealing with the monetization of digital journalism. Primarily, the concepts of prepaid content are developed there (which Rupert Murdoch adores) and the next task of a startup is to apply its theories in practice, in one of the largest media corporations in the world.
TechCrunch via Engadget
So did the second largest media conglomerate, and the company bought not only a whole platform for the release of Skiff e-book readers, but also made several plentiful financial investments in something called Journalism Online - a startup founded by Leo Hindery, Steve Brill) and Gordon Crovitz. The details of none of the transactions are unknown, but there is no doubt that Murdoch had to seriously fork out in order to carry out this step.
Everything else in News Corp. Now there is a new department bearing the proud name of "News Corporation's digital journalism initiatives" (free translation: Digital Journalism Initiatives Department), headed by John Huzman.
Actually, returning to the details of interest, we can note an interesting fact - the Skiff platform was initially focused on the development of electronic journals , its goal was not only a digestible glossy presentation, but also a painless translation of all paid subscribers on electronic reading room.
')
Journalism Online, in turn, is a startup dealing with the monetization of digital journalism. Primarily, the concepts of prepaid content are developed there (which Rupert Murdoch adores) and the next task of a startup is to apply its theories in practice, in one of the largest media corporations in the world.
TechCrunch via Engadget
Source: https://habr.com/ru/post/287196/
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