One of the most vehement topics for criticism of the Kindle was its secrecy, because this device can use the Internet. Now attacks will be less, because today, Amazon said that "this year" in the Kindle Store will be "active content" produced by developers who will be able to set the price on their own and get 70% after deducting the shipping cost.
The Kindle development kit (
The Kindle Development Kit ) is already being used by a small group of Electronic Arts and Handmark, currently working on Zagat development. Amazon also accepts applications from those wishing to participate in the experiment for limited demonstration of beta results in February, only in the United States.
This Amazon announcement a week before all the expected Apple presentations means that Amazon wants to build a more attractive image for publishers and make the device more useful for consumers, of course, within its capabilities. On Wednesday, the company published a tariff plan explaining how an e-book publisher can get their 70% by distributing them through Amazon.
Developers are prohibited from including "VoIP functionality, advertising, offensive material, secretly collecting consumer data, as well as using Amazon and Kindle brands in any form." They are also forbidden to offer "just a reader." But publishers who complain about pricing policies will now be able to develop their own active content and set their own price. Amazon still retains all relationships with the end user, which, of course, does not fit Rupert Murdoch’s plans. Applications are divided into three price categories:
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- Free For applications less than 1 MB in size and using less than 100 KB of wireless traffic per month. Amazon takes all the costs on itself.
- Single payment. The amount will be divided in the proportion of 70/30. Fee for online delivery: $ 0.15 / MB. The price of the application should cover the cost of downloading and further use.
- Subscription. The amount is divided in the same proportion, but the payment is made monthly.
The size of applications should not exceed 100 megabytes, everything that is more than 10 megabytes should be downloaded via USB, and not over a wireless connection.
Kindle Vice President Ian Freed told the New York Times about a wide range of programs, including utilities such as a calculator, stock exchange informers, casual video games, and searchable e-books themselves. Amazon said that Handmark is done by an active Zagat guide, and Sonic Boom is busy with words and riddles games.