The Economist is testing phone delivery
Something from the field of mobile content. You can add this to your list of content access scripts that publishers are trying to launch today. According to AdAge , The Economist newspaper has launched a content delivery service based on mobile phone usage in New York.
Every Thursday, the publication sends an SMS with a description of the next week’s issue topics and a link to a special page. Those who click on it and confirm the order before 9:00 pm on the day before the previous publication will receive the latest issue at 6 am, that is, even before the newspaper arrives on the stalls of the stalls. There is no additional shipping charge.
The Economist first tried this scheme in Britain two months ago. North American publisher Paul Rossi (Paul Rossi) told AdAge that the market reacted to the proposal with restraint - "hundreds, but not thousands" of orders a week. However, there is evidence that people are not averse to using new payment methods, especially if they are convenient.
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Well, the Economist does not expect that this method will kill his sales in the kiosks. On the contrary, it is assumed that the novelty will attract the attention of those readers who would not have previously bought a newspaper at a kiosk. In addition, the publication retains approximately the same percentage of profits from sales for direct delivery, because it does not have to share the percentage of income with retail chains and private distributors.
Every Thursday, the publication sends an SMS with a description of the next week’s issue topics and a link to a special page. Those who click on it and confirm the order before 9:00 pm on the day before the previous publication will receive the latest issue at 6 am, that is, even before the newspaper arrives on the stalls of the stalls. There is no additional shipping charge.
The Economist first tried this scheme in Britain two months ago. North American publisher Paul Rossi (Paul Rossi) told AdAge that the market reacted to the proposal with restraint - "hundreds, but not thousands" of orders a week. However, there is evidence that people are not averse to using new payment methods, especially if they are convenient.
')
Well, the Economist does not expect that this method will kill his sales in the kiosks. On the contrary, it is assumed that the novelty will attract the attention of those readers who would not have previously bought a newspaper at a kiosk. In addition, the publication retains approximately the same percentage of profits from sales for direct delivery, because it does not have to share the percentage of income with retail chains and private distributors.
Source: https://habr.com/ru/post/287182/
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