Why newspapers are fake

Bill Wyman published a two-part article ( 1 , 2 ) in which he explains in detail, with all the unflindedness, why American newspapers now have such difficult times. The opinion of Bill is especially valuable because he has been working in this industry for 30 years. He has gone from school newspapers to federal daily newspapers, and both in ordinary media companies and in new media. The article is very large, therefore I will give only the main postulates advanced by it.

1. Consumers do not pay for the news. They never paid. They paid for ads and advertisements that newspapers framed their additional product - articles and notes. As soon as the best channel appeared providing the opportunity to advertise and advertise and deliver it to the right consumer, people began to refuse newspapers.
2. Newspapers - a product of monopoly thinking. Having mastered the business, newspapers practiced only one thing - how to disguise advertising for journalism. Having learned to do this, their only task was not to offend the reader. And having achieved mastery and in this, there was no sense to develop further. As a result, we have the inability to survive in the changed conditions.
3. Shyness does not work on the Internet. Accustomed to produce a toothless, politically correct product, the newspapers carried it to the network, and he does not need it here. Online mass of specific content for every taste. You can not feed people fresh porridge.
4. The newspaper staff are largely to blame themselves. From directors to reporters. They themselves missed the critical changes in the environment.
5. Sites of newspapers - sucks. They simply do not know how to make websites, do not know how to work on the Internet, they do not know these specifics.

In my memory, this is almost the first article in which the company management and journalists are openly accused of failure. Everything else I have already written and translated .