Local video news content: 6 nuances of monetization

In continuation of the post Local video news content: what works, what does not. I propose the recommendations of Vadim Lavrusik based on the analysis of media experience from Minnesota.


In the near future, the market for video advertising on the Internet should grow sharply. What you need to know to remove the cream from your video content?

1. Own hosting. Those who do not wish to share the money from the advertising embedded in its video content should refuse to host on Youtube. Own hosting gives you more opportunities to earn money. You just need to know how to use them.
2. Pre-roll. It has already been proven that the most effective advertising is the one that appears before the content. If you insert advertising after, users do not inspect it and go further.
3. Complementary advertising. Advertisers are more likely to pay for advertising if, in addition to video, their graphic banner is placed on the same page.
4. Rule of 15 seconds. According to studies, commercials with a duration of more than 15 seconds would rather force the user to leave the site than watch to the end. Although sites like Hulu practice longer advertisements, they do so in exchange for free viewing of their programs. As for news content, it is still difficult to say how users will behave, so do not take risks.
5. Search. In the search for your video content, you can embed your own contextual advertising - show the video depending on what the user is looking for.
6. Advertising production. The production and sale of video advertising should be done by individuals. This market is still underdeveloped, so specific knowledge is required here.

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See also " Donate or not donate local video content to Youtube? "