Newspapers, disable your RSS!
Malcolm Coles writes that most British newspapers, with the exception of a couple of cases, need to turn off their RSS feeds and switch to Twitter.
Among the advantages of Twitter calls the following:
In addition, Malcolm writes that newspapers are poorly promoting their feeds - putting icons in not very prominent places, not offering active and contextual subscriptions, not having special pages for feeds, and generally have little faith in RSS. The newspapers themselves admit it. However, Malcolm uses the data from Google Reader as a source of data for such conclusions, and he himself admits that it is very imprudent to rely on these data.
Among the advantages of Twitter calls the following:
- there it is easier to track that retweet , respectively, it is easier to determine what is popular with readers
- 140 characters you can put more information than just the title
- retweeting your material, watching unwittingly contribute to the promotion of your newspaper
- there it is easier to show the development of events
- there it is easier to expand the dialogue with the reader
In addition, Malcolm writes that newspapers are poorly promoting their feeds - putting icons in not very prominent places, not offering active and contextual subscriptions, not having special pages for feeds, and generally have little faith in RSS. The newspapers themselves admit it. However, Malcolm uses the data from Google Reader as a source of data for such conclusions, and he himself admits that it is very imprudent to rely on these data.
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Source: https://habr.com/ru/post/287170/
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