CNN is recruiting popular journalists

CNN, the largest in the USA and the second in the world broadcasting corporation with an annual gap from the first successful competitors, began to actively exploit the phenomenon, which is commonly called “people's journalism”. The portal iReport , in spirit, content and design is painfully similar to a dozen of its fellows, just over a month ago opened to make everyone feel like a super-star of the reportage. Were you close to the crash site with a video camera? Did you take the heroic efforts of firefighters to rescue a neighbor from a dying house on fire? Send material urgently to us so that the whole nation will know about the event! We have heard such appeals more than once.

However, the portal has a couple of highlights. First: the complete absence of pre-moderated user content. Despite the principle of “removing the bad as quickly as possible”, it is quite likely that illegal photo and video materials will get into the news feed.

The second feature: the presence of a certain analogue of the editorial board, which distributes topics according to importance and issues tasks for their coverage to those who wish. This allows CNN to collect unique amateur material for their stories on broad topics like “Me and My Life” or, for example, stories about celebrity life.
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Service statistics say that over a month of work from more than 100,000 downloaded clips and snapshots, CNN used about 900 in its news releases on various channels. Efficiency of 0.9%, but apparently the media giant still believes that worth it. After all, it does not incur any costs.