On Monday, the company "
Soup ", together with the newspaper "Vedomosti",
launched a campaign to distribute free access to the archives of the business publication to all owners of paid LJ accounts. Thus, the partners plan to motivate Livejournal users to fully utilize the service and pay for it, and readers of the newspaper to keep diaries and save money on it.
“Russian paid and regular users of LiveJournal are among the most active users of the network. They also, to a large extent, represent the intellectual elite of the Runet, ”Eduard Shenderovich, the strategist of“ Soup, ”sublimely notes. Publishers of Vedomosti, in turn, insist that 95,000 millionaires read their newspaper. The financial and intellectual elite, as you know, have always been not indifferent to each other, so bringing them together in this way is a step that seems very logical.
Let me remind you that recently, Yulia Selyukova, marketing director of the newspaper,
told us about how Vedomosti treats her archive on the Internet.