Video advertising market in Russia: $ 1 million in 2007

The cost of video advertising in RuNet will not exceed the figure of $ 1 million, according to a study by MindShare Interaction. Video advertising in Russia is at the initial stage of its development, and its popularity will actively grow only by the end of 2008 and the beginning of 2009.

Videobanners in RuNet are most popular with automotive brands, as well as manufacturers of various electronic equipment, the study says.

“Using video banners in online campaigns is effective when there is a really interesting and eye-catching video sequence,” said Dmitry Ashmanov, CEO of MindShare Interaction.
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“In Russia, video content is still at the initial stage of its development, and only its wide distribution, from Internet TV to video blogs, will allow video advertising to enter a new stage. Today we are seeing how all the prerequisites are created for this. Video services on portals are actively developing, news and analytical online publications are working on launching video applications, production studios and companies are creating successful animation video projects for the Internet. ”

A source...