Associated Press offers publishers a platform for creating mobile applications

The Associated Press (AP) said today that it will begin helping publishers create mobile applications for various platforms, including Android, BlackBerry, iPhone, Nokia, Palm Pre and Windows Mobile. This solution, which will be distributed under white-label terms, was developed by Verve Wireless, previously created AP Mobile .
According to AP's plans, the solution should be cheap and help deploy mobile services faster to publishers who do not have the resources to create their own mobile applications. But it will not be free. As the representative of Verve, the company will take the minimum part of advertising revenue, which will be aimed at supporting the application.

This news marks a turning point in the Verve business, which used to create mobile versions of websites such as Sacramento Bee, The News & Observer and The Miami Herald. AP, in turn, being an Verve investor, offers this service as a bonus for its members, who can optionally add AP content to their applications. The first applications are expected next month.

In addition, AP today announced that it is launching AP Mobile service, América Latina, which will offer readers Latin American content, which will also be available through AP Mobile en Español. AP Mobile en Español is available in the USA, and AP Mobile América Latina targets Latin Americans, contains regional, national and global news content from AP and other local players in Latin America and the Caribbean.