We offer to enrich themselves on the economy of links
Probably the biggest headache for a publisher is the problem of how to distribute your content as widely as possible while earning money. Trying to define at least some rules of the game in the economy of links (link economy), the Fair Syndication Consortium (Fair Syndication Consortium) developed recommendations on how the work of content sources should be compensated by those who use this content.
The consortium, managed by the monitoring company Attributor , includes about 2,000 publishers, including 75% of the top US newspapers and four of the five largest world news agencies (Reuters, DPA, AFP, EFE). The publishers include The New York Times, The Washington Post, Thomson Reuters, The Huffington Post, Politico, and the adbrite ad network.
The consortium suggests that when using headlines and excerpts from articles, the content of the publishers is accompanied by a reciprocal link and an indication of the author or publisher. If the content is republished in full, then in addition to this, the republiant must “pay a license fee, share advertising revenue, or exclude its site from search engines and advertising networks.”
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Attributor has long helped individual publishers keep track of sites that use their content without permission, and sometimes even receive some compensation for it. With the new recommendations, the consortium hopes to create an exemplary model of content syndication, which most publishers and, more importantly, ad networks and Google would agree with.
A spokesperson for Attributor claims that ad networks will retain their shares in transactions. “Attributor can determine any use of content and the level of monetization of each page by ad networks, it can even determine the number of page views, but we don’t know what the CPM is for them,” the spokesman said. “We are asking ad networks to provide us with this information.”
View recommendations [Content Syndication and Management Guidelines v0.9] here .
The consortium, managed by the monitoring company Attributor , includes about 2,000 publishers, including 75% of the top US newspapers and four of the five largest world news agencies (Reuters, DPA, AFP, EFE). The publishers include The New York Times, The Washington Post, Thomson Reuters, The Huffington Post, Politico, and the adbrite ad network.
The consortium suggests that when using headlines and excerpts from articles, the content of the publishers is accompanied by a reciprocal link and an indication of the author or publisher. If the content is republished in full, then in addition to this, the republiant must “pay a license fee, share advertising revenue, or exclude its site from search engines and advertising networks.”
')
Attributor has long helped individual publishers keep track of sites that use their content without permission, and sometimes even receive some compensation for it. With the new recommendations, the consortium hopes to create an exemplary model of content syndication, which most publishers and, more importantly, ad networks and Google would agree with.
A spokesperson for Attributor claims that ad networks will retain their shares in transactions. “Attributor can determine any use of content and the level of monetization of each page by ad networks, it can even determine the number of page views, but we don’t know what the CPM is for them,” the spokesman said. “We are asking ad networks to provide us with this information.”
View recommendations [Content Syndication and Management Guidelines v0.9] here .
Source: https://habr.com/ru/post/287092/
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