British Guardian hyperlocalized

Following the fashionable (mostly) American trend of hyper-localization of media , the British also moved to the people. The Guardian announced that it will launch a project with hyper-local content early next year. Well, since the model involves the use of local information sources, they began to hire outstanding local bloggers (beatbloggers [ Remember this word, gentlemen!] ) In Cardiff, Leeds and Edinburgh.
Reliance on local personnel really seems useful, because it should help solve existing problems of hyper local content . But what is interesting to me is:

1. Is local audience ready to accept non-professional non-journalistic content with the same degree of trust?
2. Do not push through to this tune also custom content? Maybe it so harmoniously merge? Or will the media start buying popular local sites along with all their creativity?
3. What organizational changes will hyperlocalization entail? (No other article on this topic came across.)
4. Will the media push their federal content to local sites? Who will pull someone, in other words? Capital regions, or regions of the capital?
5. Will building a hyper-local network help the media economy? Will it be profitable? Or just make the situation more stable?
6. And finally, which of the Russian media will take up this first? Vote here!