The news startup in Denver did not pull
An important signal in the fight for paid content by news feeds is 200. That is the number of people who agreed to pay $ 4 per month for access to premium news content on the Rocky Mountain Independent website (a local project in Denver, USA, launched in early July of this year). From Monday the site will not be updated.
This was the second attempt by staff who had previously worked for another online project in the same region - INDenver Times . Prior to that, they worked for the local newspaper Rocky Mountain News, which closed in late February. INDenverTimes, which still works, is considered a failure, because it scored 3,000 subscribers, instead of the expected 50,000.
Rocky Mountain Independent was trying to differentiate itself from others by focusing on “original” content, rather than aggregation quality. But the strategy obviously did not work. Editor Steve Foster told the Denver Westwood publication: “I still believe that an online subscription is very important for the quality of the news. But now it is very difficult to ask people about it. They are just not used to paying for the news. ”
This was the second attempt by staff who had previously worked for another online project in the same region - INDenver Times . Prior to that, they worked for the local newspaper Rocky Mountain News, which closed in late February. INDenverTimes, which still works, is considered a failure, because it scored 3,000 subscribers, instead of the expected 50,000.
Rocky Mountain Independent was trying to differentiate itself from others by focusing on “original” content, rather than aggregation quality. But the strategy obviously did not work. Editor Steve Foster told the Denver Westwood publication: “I still believe that an online subscription is very important for the quality of the news. But now it is very difficult to ask people about it. They are just not used to paying for the news. ”
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Source: https://habr.com/ru/post/287088/
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