The main announcements of the first day of Facebook F8
The first day of the long-awaited F8 conference ended yesterday, at which Facebook announced some rather radical changes in the services connected with the main social network. About them briefly - below.
Third-party developers now have the ability to integrate their own applications directly into Facebook Messenger. The conference showed several applications already included in the Messenger communication platform, such as ESPN, which allows embedding GIF images into correspondence.
A serious innovation has affected the video uploaded to the social network - now it can be embedded on any site, similar to YouTube video. For the largest social network video - one of the main ways to increase audience engagement. Many experts say that hard times are coming for YouTube, because Facebook is interested in “taking away” the creators of the best video content on the web.
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Facebook is already earning most of its own advertising revenue, and the LiveRail mobile advertising platform is designed to strengthen the position of the social network. LiveRail will allow advertisers to display so-called. “Native” advertisements and integrate them directly into the flow of content on the page, earning on it. In fact, this is a direct competitor to the Google Double Click platform, which now dominates the online advertising industry.
Facebook Messenger as a platform
Third-party developers now have the ability to integrate their own applications directly into Facebook Messenger. The conference showed several applications already included in the Messenger communication platform, such as ESPN, which allows embedding GIF images into correspondence.
Facebook video integration on third-party sites
A serious innovation has affected the video uploaded to the social network - now it can be embedded on any site, similar to YouTube video. For the largest social network video - one of the main ways to increase audience engagement. Many experts say that hard times are coming for YouTube, because Facebook is interested in “taking away” the creators of the best video content on the web.
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LiveRail Advertising Platform
Facebook is already earning most of its own advertising revenue, and the LiveRail mobile advertising platform is designed to strengthen the position of the social network. LiveRail will allow advertisers to display so-called. “Native” advertisements and integrate them directly into the flow of content on the page, earning on it. In fact, this is a direct competitor to the Google Double Click platform, which now dominates the online advertising industry.
Source: https://habr.com/ru/post/287068/
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