The results of rating agencies of contextual advertising 2015
Hi, Megamind! Today we published our first single rating agency of contextual advertising for 2015 . For us, this is a new product; we are releasing the summary chart for the context segment for the first time.
The methodology was based on aggregation of data on the local tops of the segment, published during 2014 (there were six of them). The formula is transparent, anyone can check points and places for each participant.
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The top five rankings include iConText , Blonde , Registry , i-Media and Artics .
We also highlighted a couple of points from the point of view of market development (by the agencies):
The agency's contextual advertising market remains one of the most conservative segments of the digital industry. De facto, there are no industry-specific mass media devoted only to contextual topics, the number of ratings is less than in other areas.
Among the important trends in the development of the market, it is worth noting the strengthening of the role and positions of services for the automation of contextual advertising (two players entered our top - AORI and eLama). As a rule, such services are also provided by direct agency services to large customers - or they have dedicated agencies within groups of companies.
In addition, the key trend in 2014-2015 is the development of a performance-ideology (which, of course, is prompted by the economic crisis). This is clearly seen in terms of changing the positioning of many large market players, the emergence of relevant conferences on Performance Marketing.
Local ratings, which formed the basis of our chart, are based on different indicators, and due to this we were able to get a balanced comprehensive assessment of the participants in our project. For example, the Advse rating assesses the quantitative indicators of agent accounts (impressions, clicks, the number of campaigns, etc.), the Runet Rating chart is based on an assessment of Google and Yandex certificates for company employees, and Adindex ratings are based on the opinions of end customers. Thus, the result obtained by us reflects the situation on the market at 360 degrees and can serve as an objective metric for choosing the optimal contractor.
The methodology was based on aggregation of data on the local tops of the segment, published during 2014 (there were six of them). The formula is transparent, anyone can check points and places for each participant.
')
The top five rankings include iConText , Blonde , Registry , i-Media and Artics .
We also highlighted a couple of points from the point of view of market development (by the agencies):
The agency's contextual advertising market remains one of the most conservative segments of the digital industry. De facto, there are no industry-specific mass media devoted only to contextual topics, the number of ratings is less than in other areas.
Among the important trends in the development of the market, it is worth noting the strengthening of the role and positions of services for the automation of contextual advertising (two players entered our top - AORI and eLama). As a rule, such services are also provided by direct agency services to large customers - or they have dedicated agencies within groups of companies.
In addition, the key trend in 2014-2015 is the development of a performance-ideology (which, of course, is prompted by the economic crisis). This is clearly seen in terms of changing the positioning of many large market players, the emergence of relevant conferences on Performance Marketing.
Local ratings, which formed the basis of our chart, are based on different indicators, and due to this we were able to get a balanced comprehensive assessment of the participants in our project. For example, the Advse rating assesses the quantitative indicators of agent accounts (impressions, clicks, the number of campaigns, etc.), the Runet Rating chart is based on an assessment of Google and Yandex certificates for company employees, and Adindex ratings are based on the opinions of end customers. Thus, the result obtained by us reflects the situation on the market at 360 degrees and can serve as an objective metric for choosing the optimal contractor.
Source: https://habr.com/ru/post/287002/
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