Solomoto company valued at $ 32-40 million

The Solomoto platform, a tool for promoting small and medium businesses on the Web, sold a quarter of its package to several investment funds at a price of $ 8–10 million. Thus, the total price of the company is $ 32–40 million. Blumberg Capital was the largest investor in the deal. According to the results of the transaction, the founders of the service left a controlling stake, RBC reports .

The platform itself was founded in April 2014 by co-owner of the Socialist company Pavel Romanovsky. Previously, representatives of large and medium-sized companies repeatedly asked the employees of the Socialist Media company for help in promoting in social networks. However, the Romanovsky company could do little to help the businessmen who applied, as it was targeted at large corporations and brands. For start-up companies, Socialist services were too expensive. After some time, Pavel came to the conclusion that it is worthwhile to open a simple service for small companies that could work with such a tool on their own.

Solomoto allows you to manage the entire promotion company with one tool, including creating groups in social networks, managing groups, filling them with content and performing other operations. The project allows you to run several advertising campaigns at various sites at once, while the client receives detailed statistics on the results of the work. The cost of the service is not so high, and amounts to 25-85 rubles per day (excluding funds for the promotion that customers contribute).
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Now Solomoto has 30 thousand users. Mostly, these are small companies, most of which work in Russia. 10% of clients work in other countries, including the CIS, Germany and Israel. According to Pavel, by the end of 2015, Solomoto will have about 100 thousand users from all over the world. The average payment per month per customer is 1,000 rubles and more. According to experts of RBC, the revenue of the service can be from 5 million rubles. per month.