Facebook offers media a new collaboration format.

According to RBC , the social network Facebook now offers large media companies a new format for posting content. Previously, the media posted on Facebook announcements of their materials with reference to the full article or news. Now offers a new placement option, with the publication of the full version of the material. At the same time, advertising revenue will be divided between the media and Facebook (the scheme of such a separation is still being finalized).

Within a few months, a new scheme for working with the media will be tested to test the viability of the model. Partners of the pilot launch of such a scheme of work will be the New York Times, BuzzFeed and National Geographic. If the idea justifies itself, other partners will join the project in the future.

Facebook offered this way of working with media content, because when publishing an announcement of a material with a link, the user has to wait until the full version of the article or news opens. According to Facebook, the waiting time is an average of eight seconds. According to the company's specialists, this is too much, especially in the case when the user is viewing materials from his mobile device.
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To make partners more willing to work with the new scheme, Facebook is trying to find ways to monetize the full version of the content, sharing revenue between the media and the social network itself. Previously, the scheme was simple: partners provided content, Facebook users. Now they introduce the financial aspect.

Neither Facebook nor partners disclose more detailed plan details. However, it is known that the work on the new rules of the media will have to overcome several difficulties, including the difficulty of assessing its audience within the social network. At the same time, it is unclear whether Facebook will provide data on users to partners so that they can analyze the results.