UBER style business
In his book “Startup,” Guy Kawasaki writes the following:
So did the creators of the service express repair of smartphones and tablets - iSmashed . After examining the list of the fastest growing US companies, they paid attention to the iCracked startup, the creators of which are engaged in modular repair of Apple smartphones and copied the business model in our conditions. According to rough estimates, about half of all smartphones and tablets sold (8 million units) need repair in Russia every year.
Traditional service centers also offer the service of departure of the master to the client, but this is not their main business, and the departure of the master in most workshops is paid (200-400 rubles). At first, the founders of iSmashed were independently engaged in repairs, but soon they began to hire craftsmen. The startup business model is extremely simple and simple: the client calls a convenient place and time, the master drives up and repairs the device. The main margin of the enterprise is the difference in prices for components and the commission of the service withheld from the master.
In the near future, the guys are planning to create an application for receiving orders in the style of Uber. Due to this, the efficiency of receiving and executing orders can significantly increase.
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A barrel of honey, not without a spoon of tar: the idea of modular repair is as old as the world and its bottleneck is the impossibility of accurately diagnosing hidden device faults. In this case, experts complain about possible problems with components, more precisely with their absence at the right time.
Use a template. Commerce has existed for a long time, and all possible types of business models have already been invented by smart people. You can innovate in technology, market and clientele, but inventing a new business model is a pointless undertaking. It is better to take a sample of some of the already tested and proven models. You still have chances to excel.
So did the creators of the service express repair of smartphones and tablets - iSmashed . After examining the list of the fastest growing US companies, they paid attention to the iCracked startup, the creators of which are engaged in modular repair of Apple smartphones and copied the business model in our conditions. According to rough estimates, about half of all smartphones and tablets sold (8 million units) need repair in Russia every year.
iCracked was founded in 2010 by AJ Forsythe, a student at the Polytechnic University in California, after breaking the glass of his iPhone for the fifth time. The business was based on the concept of modular repair using simple spare parts (replacement of glass, batteries, camera, microphone). At the same time, repairs are carried out by non-professionals who are undergoing a certification program in the company.
Traditional service centers also offer the service of departure of the master to the client, but this is not their main business, and the departure of the master in most workshops is paid (200-400 rubles). At first, the founders of iSmashed were independently engaged in repairs, but soon they began to hire craftsmen. The startup business model is extremely simple and simple: the client calls a convenient place and time, the master drives up and repairs the device. The main margin of the enterprise is the difference in prices for components and the commission of the service withheld from the master.
In the near future, the guys are planning to create an application for receiving orders in the style of Uber. Due to this, the efficiency of receiving and executing orders can significantly increase.
')
A barrel of honey, not without a spoon of tar: the idea of modular repair is as old as the world and its bottleneck is the impossibility of accurately diagnosing hidden device faults. In this case, experts complain about possible problems with components, more precisely with their absence at the right time.
Source: https://habr.com/ru/post/286816/
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