The advertising market is preparing for Facebook to announce a tool that allows developers to find out how many people downloaded the application from an ad. This technology will help Facebook strengthen its position in the advertising industry.
According to
The Information , several people are aware of the new service, which may be announced on March 25 at the Facebook Developer Conference.
One of the most interesting features of the tool is that it will determine how ads work on Facebook and in other applications. This will encourage advertisers to buy more ads from the social network.
This step will have implications for all Facebook advertisers and startups that already track the effectiveness of advertising applications on Facebook, Google, Twitter and Apple's iAd.
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Facebook Developer Conference will be held in San Francisco on March 25-26. It will present the projects Facebook, Oculus, Instagram, Messenger, WhatsApp.
The conference will present updated products such as: Parse, Login, App Links, App Ads, Audience Network and LiveRail.