Guide YouTube service, according to a
source in TheVerge , is considering the possibility of introducing a subscription (monthly fee) for exclusive video content. The operation scheme of the new VOD service (video-on-demand) will be partially similar to another paid YouTube service called Music Key. It offers unlimited access to videos and tracks from google play for a subscription that costs $ 7.99 per month.
Such a scheme will allow YouTube to compete on equal terms with Vimeo, Hulu, Vessel and other commercial services, from which YouTube is under some pressure. Many video hosting sites now attract users by adding exclusive video content and hire popular video bloggers.
Earlier, YouTube announced its intention to increase the amount of original and high-quality content, moving away from the “video hosting for videos with cats and children” model.