Facebook has acquired a product search service.
According to Techcrunch, Facebook has made a new acquisition - TheFind, a search engine for selecting products. During its existence, since 2005, the project has raised $ 26 million, but now, due to a takeover, it will be temporarily closed and then reorganized.
The TheFind service made it possible to get recommendations and compare certain products in stores that are necessary for the user. To do this, it was necessary to simply enter a search query there, for example, "sneakers". Further service gave the comparative characteristic of the sneakers which are in various shops. It was possible not only to compare the prices of goods, but also to find out the location of the nearest store with the desired product.
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Recall that Facebook recently launched the Topic Data service to collect data on user preferences, and a little earlier, extended support for targeted advertising was launched. Therefore, the acquisition of TheFind fits into the overall strategy of the company, aimed at creating powerful marketing tools.
Over the past few years, Facebook has been making good money by providing services to large advertisers. But now the social network is already becoming not just an advertising platform, but a full-fledged service for creating contextual advertising, segmentation and analysis of the target audience.
As for the fate of the startup, then part of its employees will go to work on Facebook, the service itself will work in conjunction with facebook.com.
“For the past nine years, we have worked a lot to help you find the right purchase in the right stores easily and efficiently. Now a new stage is starting in our work - combining our efforts with Facebook, we hope to do more for consumers. Facebook resources give us the opportunity to scale our experience for a user audience of more than a billion people, ”say representatives of The Find.
The TheFind service made it possible to get recommendations and compare certain products in stores that are necessary for the user. To do this, it was necessary to simply enter a search query there, for example, "sneakers". Further service gave the comparative characteristic of the sneakers which are in various shops. It was possible not only to compare the prices of goods, but also to find out the location of the nearest store with the desired product.
')
Recall that Facebook recently launched the Topic Data service to collect data on user preferences, and a little earlier, extended support for targeted advertising was launched. Therefore, the acquisition of TheFind fits into the overall strategy of the company, aimed at creating powerful marketing tools.
Over the past few years, Facebook has been making good money by providing services to large advertisers. But now the social network is already becoming not just an advertising platform, but a full-fledged service for creating contextual advertising, segmentation and analysis of the target audience.
As for the fate of the startup, then part of its employees will go to work on Facebook, the service itself will work in conjunction with facebook.com.
“For the past nine years, we have worked a lot to help you find the right purchase in the right stores easily and efficiently. Now a new stage is starting in our work - combining our efforts with Facebook, we hope to do more for consumers. Facebook resources give us the opportunity to scale our experience for a user audience of more than a billion people, ”say representatives of The Find.
Source: https://habr.com/ru/post/286708/
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