Rostelecom enters the tourism market
According to the publication Roem.ru, a tour aggregator was launched by Rostelecom. However, so far only residents of the North-West Federal District of the country have access to it.
The aggregator works on the basis of two services: Oktogo (for booking hotels) and Biletix.ru (for buying tickets). And the insurance can be issued using the services of In-touch or AlfaStrakhovanie. The role of Rostelecom itself is to link all this into a single infrastructure and provide users with access to all services at once through a special portal.
Work on the Internet portal has been conducted since 2014. The test version was launched by the B2C product department in February 2015.
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Rostelecom takes into account the development trend of domestic tourism in Russia. Most of the tours that are in demand now are “domestic, and this is a change in trend,” believes Marina Kolesnik, CEO of Oktogo.
Rostelecom has ample opportunities for large-scale advertising of the new portal: advertising on the website of the rt.ru company, in the personal account, on the bills for services, in sales and service centers, as well as many other channels.
“The reputation of the company will allow attracting a new audience, those who have not previously organized travel independently. Including people of the older generation, 40+ ", - noted in" Rostelecom ".
Despite the reduction in megamozg.ru/post/11226 demand for travel services, Rostelecom and partners are counting on a successful launch of the new project.
“Although the current economic situation is generally difficult, this is a good time for the online travel industry: outbound tourism agencies leave the market - this is a good opportunity especially for those focused on the domestic market,” said Marina Kolesnik. And this confidence is not unreasonable: in December, Oktogo attracted $ 5 million in investments.
The aggregator works on the basis of two services: Oktogo (for booking hotels) and Biletix.ru (for buying tickets). And the insurance can be issued using the services of In-touch or AlfaStrakhovanie. The role of Rostelecom itself is to link all this into a single infrastructure and provide users with access to all services at once through a special portal.
Work on the Internet portal has been conducted since 2014. The test version was launched by the B2C product department in February 2015.
')
Rostelecom takes into account the development trend of domestic tourism in Russia. Most of the tours that are in demand now are “domestic, and this is a change in trend,” believes Marina Kolesnik, CEO of Oktogo.
Rostelecom has ample opportunities for large-scale advertising of the new portal: advertising on the website of the rt.ru company, in the personal account, on the bills for services, in sales and service centers, as well as many other channels.
“The reputation of the company will allow attracting a new audience, those who have not previously organized travel independently. Including people of the older generation, 40+ ", - noted in" Rostelecom ".
Despite the reduction in megamozg.ru/post/11226 demand for travel services, Rostelecom and partners are counting on a successful launch of the new project.
“Although the current economic situation is generally difficult, this is a good time for the online travel industry: outbound tourism agencies leave the market - this is a good opportunity especially for those focused on the domestic market,” said Marina Kolesnik. And this confidence is not unreasonable: in December, Oktogo attracted $ 5 million in investments.
Source: https://habr.com/ru/post/286664/
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