37 tools to increase conversion and sales growth

The goal of the business is to make money, and all the processes of the company must be subordinated to it. Our today's selection includes tools that will be useful to entrepreneurs, marketers and specialists in Growth Hacking - we present to your attention 37 tools to increase conversion and sales growth .

Analytical tools

• Google Analytics is one of the most popular tools for tracking all the steps a customer goes through on his way to a purchase;
• KISSMetrics - Google Analytics says what's happening, and KISSmetrics explains who performs the actions;
• Mixpanel allows you to get information about what users do in the application - only actions, not “views”;
• Geckoboard helps to use data to improve business performance and increase employee motivation;
• Woopra - a tool for getting real-time reports on user behavior on the site or in the application, the involvement of each individual;
• Omniture / Adobe Marketing Cloud - a set of tools for online marketing from Adobe;
• Clicky - real-time analytics;
• Adobe Analytics is a tool that allows you to use data on customer behavior (including offline) for building reports, comparisons and visualizations of the full cycle of a client's path.

Researching

• Qualaroo - analytical services tell what visitors are doing on the site, Qualaroo says why;
• Survey.io - creating user surveys
• Survey Monkey - the most popular tool for online surveys;
• Olark - software for communication with customers in an online chat;
• SessionCom - heat maps, analysis of sessions and the construction of conversion funnels;
• Inspectlet - analysis of user behavior on the site, eye-tracking and building heat maps, “screen capture” (recording user sessions) and analytics of user interaction with the interface;
• iPerceptions - a tool for conducting surveys of users leaving the site;
• ClickTale - analytics of user engagement, the effectiveness of online forms and the effectiveness of content on web pages;
• CrazyEgg - a service for building heat maps of how users scroll pages and where they are looking at;
• UserTesting - allows you to record videos of how members of the target audience use the site or application (with sound);
• FiveSecondTest analyzes the design of the site and gives recommendations on how to optimize landing pages and calls to action;
• Silverback helps designers and developers to conduct usability testing (version 3.0 in development, version 2.0 is available for free, but is not supported by developers).

Testing

• Optimizely - a tool to increase engagement, quality of interactions and, as a result, conversion;
• Unbounce allows marketers to create, publish and conduct A / B tests of landing pages without the involvement of IT professionals;
• Ion is a software platform for testing the effectiveness of digital content;
• Visual Website Optimizer is software for A / B tests of web and landing pages, as well as online stores.
• AppsFlyer - service for tracking conversions and installations of mobile applications;
• Adobe Target helps marketers do automated digital content tests;
• Yozio is designed for companies that seek to learn more about the users of their mobile applications, in order to increase audience involvement, return rate and revenue from the user;
• Qubit - a platform for testing e-commerce sites;
• Webpagetest allows you to quickly test the speed of the site.

Increased sales and lead generation

• Perezvoni.com - a smart callback widget that allows you to increase the conversion by tens of percent using phone calls , analyzing users using 9 different metrics (including using search queries );
• LaunchRock is used to create pages to subscribe to news about the opening of the site, which allows you to collect contacts of potential customers before you start your resource;
• Witget.com - a set of widgets for collecting contacts, ordering callbacks, invitations to communities, etc .;
• The Google Keyword Planner helps you find promising new word combinations in search queries to increase conversion and sales;
• PadiAct - behavioral targeting service for mailing lists;
• Yagla.ru - a system that changes the content on the page of the site depending on the search query of the user;
• HubSpot's Marketing Grader helps marketers get professional feedback on their performance.

Of course, this list cannot be considered completely exhaustive - feel free to supplement it in the comments and share your own interesting tools!
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