With the support of RVC, a session “Scientific breakthroughs as a subject of communication” was held at CERN
50 professionals from 10 countries took part in the international session “Communicating scientific breakthrough” at the CERN site, RVC reports . They tried to identify trends in the development of scientific communications and discussed the popularization of science.
CERN employees spoke about corporate approaches to scientific communications using the example of the launch of the Large Hadron Collider , the discovery of the Higgs boson and everyday work. Some PR functions at CERN are given to employees - they communicate with media representatives and conduct excursions.
Participants discussed the role of stars in the popularization of science. Angelina Jolie helps educate people about mastectomy, and a number of other stars misinform society about vaccination of children, said Alexander-Gerber, a professor at the University of Applied Sciences Rein-Waal. He noted that the roles of journalists and corporate PR people in popularization have changed.
One of the important trends is the reduction of the influence of media on communication between scientists and society. Scientists should themselves tell society about achievements, look for new ones, let them go to your audience. The session moderator, Elena Brandt, gave the example of Europe and the USA, where scientists adapt their messages to the interests of groups.
')
The importance of PR in space exploration is revealed in this article on Geektimes.
CERN employees spoke about corporate approaches to scientific communications using the example of the launch of the Large Hadron Collider , the discovery of the Higgs boson and everyday work. Some PR functions at CERN are given to employees - they communicate with media representatives and conduct excursions.
Participants discussed the role of stars in the popularization of science. Angelina Jolie helps educate people about mastectomy, and a number of other stars misinform society about vaccination of children, said Alexander-Gerber, a professor at the University of Applied Sciences Rein-Waal. He noted that the roles of journalists and corporate PR people in popularization have changed.
One of the important trends is the reduction of the influence of media on communication between scientists and society. Scientists should themselves tell society about achievements, look for new ones, let them go to your audience. The session moderator, Elena Brandt, gave the example of Europe and the USA, where scientists adapt their messages to the interests of groups.
')
The importance of PR in space exploration is revealed in this article on Geektimes.
Source: https://habr.com/ru/post/286578/
All Articles