Facebook and Snapchat want to deprive YouTube producers of video content
According to The Wall Street Journal, social networks Facebook and Snapchat with the help of streaming startup Vessel offer YouTube video hosting partners contracts on more favorable terms. YouTube pays partners 55% of advertising revenue, which, according to social networks and Vessel, is not much.
Facebook, Snapchat and Vessel are in talks with major TV content creators such as Viacom Inc., Time Warner Inc., Comcast Corp., NBCUniversal and 21st Century Fox. Companies want to entice partners, as they themselves are also engaged in the placement of video content and recently actively compete with YouTube. Back in November 2014, the volume of video postings on Facebook using the built-in player for the first time exceeded the share of YouTube.
To interest potential partners, Facebook offered them 65% of advertising revenue, and Snapchat and Vessel - 70%.
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According to experts, YouTube is going through hard times, and, despite the billionth attendance every month, it demonstrates a minimal level of profitability.
Brian Weiser, an analyst at Pivot Research, believes that YouTube is now difficult to retain an audience, since there is very little professional content.
According to foreign analysts, in the future, many companies will refuse to service in favor of third-party sites.
Meanwhile, Google continues to prepare a paid subscription to YouTube. True, there will be a free subscription option, but in this case, users will have to view a large amount of advertising. How this will affect the profitability of the service, time will tell.
Facebook, Snapchat and Vessel are in talks with major TV content creators such as Viacom Inc., Time Warner Inc., Comcast Corp., NBCUniversal and 21st Century Fox. Companies want to entice partners, as they themselves are also engaged in the placement of video content and recently actively compete with YouTube. Back in November 2014, the volume of video postings on Facebook using the built-in player for the first time exceeded the share of YouTube.
To interest potential partners, Facebook offered them 65% of advertising revenue, and Snapchat and Vessel - 70%.
')
According to experts, YouTube is going through hard times, and, despite the billionth attendance every month, it demonstrates a minimal level of profitability.
Brian Weiser, an analyst at Pivot Research, believes that YouTube is now difficult to retain an audience, since there is very little professional content.
According to foreign analysts, in the future, many companies will refuse to service in favor of third-party sites.
Meanwhile, Google continues to prepare a paid subscription to YouTube. True, there will be a free subscription option, but in this case, users will have to view a large amount of advertising. How this will affect the profitability of the service, time will tell.
Source: https://habr.com/ru/post/286538/
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