Half of Russian online shoppers order goods abroad

Yandex.Market and GfK have identified trends in online retailing in Russia, Vedomosti reports . Half of the respondents ordered goods abroad, 48% paid for purchases with a credit card, 63% of respondents made unplanned purchases, and the average cost of a foreign order was 3,945 rubles.

The survey involved 2414 people in Russia aged 20 to 55 years from cities with a population of over 100,000 people in the fall of 2014.

Buyers choose Russian stores to order small household appliances, clothing, footwear, mobile and tablets, and foreign stores to order clothes and shoes, children's goods, mobile and tablets, cosmetics and perfumery. In English-speaking countries, they order cosmetics, and they prefer to buy mobile devices in Chinese stores. 39% of respondents placed orders in China, 26% - in English-speaking countries. 90% of respondents bought goods in Russian stores. Users began to shop more often in social networks - 22% against 17% in 2013.

In overseas stores, Russians are attracted by a wide range, prices and quality. Long delivery times become an obstacle and fears of becoming a victim of fraudsters.
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63% of respondents returned goods to the store - this figure in 2013 was 51%.

Shop selection

Buy in foreign stores: 50%.
Buy in Chinese stores: 39% (25% in 2013).
Buy on social networks: 22% (17% in 2013).
Average order amount in a Russian store: 6591 rubles.
Average order amount in a foreign store: 3945 rubles.

Shipping and payment

Choose Pickup: 59% (51% in 2013).
Postamats are selected: 38% (20% in 2013).
Payment by credit card: 48% (36% in 2013).

Analysts say that the identified trends persist to this day.