New "Personal Account" from the company "Megaphone" is gaining popularity
According to spbit.ru, the new application " My Account ", released by Megafon, is becoming increasingly popular. The number of downloads over the past three months has increased by 2 times, and the number of installations on mobile devices reached a million.
“About 60% of the subscriber base are active users of self-service systems, while the share of online channels until the launch of the new“ Personal Account ”was only 5%. The emergence of a new service allowed us to increase the penetration of online channels by up to 20%, ”says Igor Maistrenko, director of sales and service for MegaFon.
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“The active growth in the number of downloads of the“ My Account ”is due to the fact that last fall we launched an application for Android smartphone users. Most of MegaFon's customers - about 70% - choose devices based on this operating system. In general, the share of Android in 2014 amounted to about 85% of all smartphones sold in Russia. Thus, launching our application on the most popular platform, as we expected, allowed us to significantly expand the number of users, ”adds the Acting Director of the Central Committee Online "MegaFon" Mikhail Golubev.
The new version of the "Personal Account" was released in the second quarter of 2014, and at the same time the corresponding mobile application appeared in the AppStore. The changes mainly concern the user interface. Now subscribers can easily and quickly view information on charges and payments, edit the tariff plan, activate additional services and options.
"My Account" is being finalized now. So, quite recently a new bonus management feature has been added, which allows you to change accumulated points for services.
The new application runs on Android and iOS, as well as a separate web service.
“About 60% of the subscriber base are active users of self-service systems, while the share of online channels until the launch of the new“ Personal Account ”was only 5%. The emergence of a new service allowed us to increase the penetration of online channels by up to 20%, ”says Igor Maistrenko, director of sales and service for MegaFon.
')
“The active growth in the number of downloads of the“ My Account ”is due to the fact that last fall we launched an application for Android smartphone users. Most of MegaFon's customers - about 70% - choose devices based on this operating system. In general, the share of Android in 2014 amounted to about 85% of all smartphones sold in Russia. Thus, launching our application on the most popular platform, as we expected, allowed us to significantly expand the number of users, ”adds the Acting Director of the Central Committee Online "MegaFon" Mikhail Golubev.
The new version of the "Personal Account" was released in the second quarter of 2014, and at the same time the corresponding mobile application appeared in the AppStore. The changes mainly concern the user interface. Now subscribers can easily and quickly view information on charges and payments, edit the tariff plan, activate additional services and options.
"My Account" is being finalized now. So, quite recently a new bonus management feature has been added, which allows you to change accumulated points for services.
The new application runs on Android and iOS, as well as a separate web service.
Source: https://habr.com/ru/post/286480/
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