In 2014, the revenue of advertising operator Russ Outdoor fell by 6%
The largest outdoor advertising operator in Russia, Outdoor Outdoor, ended 2014 with revenue of 9,729 billion rubles, according to RBC. According to estimates by JCDecaux, one of the company's shareholders, with this result, Russ Outdoor is ranked 11th in the world. But is it good or bad? How did the company develop before that?
In 2013, Russ Outdoor revenue amounted to 10.3 billion rubles, and then the company ranked 9th. But this amount is 4% less in relation to 2012. It turns out that in 2014, revenue fell by 6%.
The company Russ Outdoor has been around for about 20 years. Over 40 thousand advertising surfaces with a geography in 80 cities of Russia are under its jurisdiction. For many years, Russ Outdoor has been of considerable interest to investors from different countries: NOOH Investments, Marathon Outdoor, JCDecaux, VTB Capital, Gazprom-Media.
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In 2011, VTB Capital bought 35.7% of the company from News Corp. for $ 91.4 million, and Russ Outdoor received an estimate of $ 256 million (179 million euros). In February 2013, the French company JCDecaux bought out 25%, and Russ Outdoor was already estimated at 390 million euros. After the transaction, the share of VTB Capital, respectively, dropped to 26%.
In the fall of 2014, it became known that VTB Capital intends to sell its share and offered it to Gazprom-Media. Whether this act is dictated by the fact that the Russ Outdoor case in 2014 went even worse cannot be unambiguously stated.
According to Espar-Analytic, activity in the outdoor advertising market as a whole has decreased due to the geopolitical and economic situation. Therefore, there was no growth there.
In 2013, Russ Outdoor revenue amounted to 10.3 billion rubles, and then the company ranked 9th. But this amount is 4% less in relation to 2012. It turns out that in 2014, revenue fell by 6%.
The company Russ Outdoor has been around for about 20 years. Over 40 thousand advertising surfaces with a geography in 80 cities of Russia are under its jurisdiction. For many years, Russ Outdoor has been of considerable interest to investors from different countries: NOOH Investments, Marathon Outdoor, JCDecaux, VTB Capital, Gazprom-Media.
')
In 2011, VTB Capital bought 35.7% of the company from News Corp. for $ 91.4 million, and Russ Outdoor received an estimate of $ 256 million (179 million euros). In February 2013, the French company JCDecaux bought out 25%, and Russ Outdoor was already estimated at 390 million euros. After the transaction, the share of VTB Capital, respectively, dropped to 26%.
In the fall of 2014, it became known that VTB Capital intends to sell its share and offered it to Gazprom-Media. Whether this act is dictated by the fact that the Russ Outdoor case in 2014 went even worse cannot be unambiguously stated.
According to Espar-Analytic, activity in the outdoor advertising market as a whole has decreased due to the geopolitical and economic situation. Therefore, there was no growth there.
Source: https://habr.com/ru/post/286436/
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