Prices for iPhone in Russia are growing, but sales do not fall

According to analysts from RBC , sales of Apple smartphones, after a sharp rise in prices in rubles, not only did not fall, but even increased. The report of the research company GfK shows that in January-February of the new year, sales of Apple smartphones grew by about 12%, if we assume that in the growth of ruble revenues, this figure was 53%.

It is worth noting that after the Russian ruble began to fall against the dollar, Apple conducted two landmark price increases. Initially, prices for the company's products were raised by 20-25% (at the end of November), and then, in December, by another 30%.

But this is the rise in prices at Apple itself; retailers, on the other hand, have not always raised the prices of Californian company's smartphones so sharply. For example, the Ulmart online store initially tried to raise prices flush with the price level of Apple itself, but then it was decided to change the pricing policy. Now, for example, the iPhone 6 16 GB in Yulmart costs 49990 rubles, and on the corporation's website - 53990 rubles. As a result, iPhone sales from Yulmart grew by 40% in January, and in February - by 70%.
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The probability of falling remains

Nevertheless, according to the data of the same company GfK, the share of Apple smartphones in the domestic market, if we use the count by the number of sold devices, decreases. So, in January of this year, the share of Apple smartphones sold declined compared with January of last year. The fall is still small and amounts to only 1% (now the share of Apple smartphones is 9%, and last year this figure reached 10%). Last year, 27.47 million smartphones were shipped to Russia for a total of 6.321 billion MUH dollars. The market grew by 46% in physical terms, and by 17% in monetary terms.

It should be noted that Apple's competitors, for example, Samsung, raised prices not so sharply, so now Apple’s share in the Russian smartphone market continues to decline.

Expensive devices continue to sell at the same level.

Yes, despite the general price increase in rubles for equipment, sales of flagship models practically do not fall. Moreover, the demand for some devices, for example, Sony smartphones with a price higher than 20 thousand rubles, even increased significantly - by about 30%. Sales of smartphones of another company, the South Korean giant Samsung, increased 1.3 times. For this indicator, the Koreans are still leading.