How Xiaomi plans to increase sales of smartphones by 30%
According to the Wall Street Journal, in 2015, Xiaomi plans to increase sales of smartphones by 30%. Such a statement was made by Lei Yong, executive director of the company during the congress of people's representatives of China. But how will the company achieve such results?
According to company forecasts, revenue will exceed 100 billion yuan ($ 16 billion). Xiaomi has sufficient reason to make such bold conclusions. Last year, sales of their smartphones grew by more than 100% to 74.3 billion yuan. 61.1 million units were sold. This year, Xiaomi plans to sell from 80 million to 100 million smartphones.
And in the fourth quarter of 2014, the company ranked fifth among global manufacturers of smartphones, having received 4.4% of the market, as reported by IDC. And what's more, in China, Xiaomi is the leader among smartphone suppliers, leaving behind Samsung and Apple.
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These and other achievements are especially impressive when you consider that Xiaomi is only 5 years old. Its founder is Lei Jun, an Internet entrepreneur who is currently in 23rd place among the richest Chinese, according to Forbes.
But sales alone will not grow by the desired 30%. To achieve this, the company decided to increase its influence on foreign markets: in Russia and in Brazil, as written by ibtimes.com.
On the other hand, the competition in China with local manufacturers of smartphones Lenovo and Huawei is getting stronger, and sales growth in China ceases to be so rapid, so the development of new markets is a very expected step.
Moreover, Xiaomi has already made quite successful steps in the markets of India, Taiwan, Singapore, Malaysia and the Philippines.
The success of the company's products is due to the price-quality ratio that benefits the consumer. Thus, the smartphone Xiaomi Mi Note was instantly sold out after the start of sales. That's because its price ($ 371) is almost two times lower than that of similar Samsung and Apple models.
It is also important that great attention is paid to increasing the loyalty of the audience to the brand, organization of communities. Support service constantly processes user requests. As a result of such a “care” there appear grateful and loyal fans, who even celebrate the birthday of the director of the company.
According to company forecasts, revenue will exceed 100 billion yuan ($ 16 billion). Xiaomi has sufficient reason to make such bold conclusions. Last year, sales of their smartphones grew by more than 100% to 74.3 billion yuan. 61.1 million units were sold. This year, Xiaomi plans to sell from 80 million to 100 million smartphones.
And in the fourth quarter of 2014, the company ranked fifth among global manufacturers of smartphones, having received 4.4% of the market, as reported by IDC. And what's more, in China, Xiaomi is the leader among smartphone suppliers, leaving behind Samsung and Apple.
')
These and other achievements are especially impressive when you consider that Xiaomi is only 5 years old. Its founder is Lei Jun, an Internet entrepreneur who is currently in 23rd place among the richest Chinese, according to Forbes.
But sales alone will not grow by the desired 30%. To achieve this, the company decided to increase its influence on foreign markets: in Russia and in Brazil, as written by ibtimes.com.
On the other hand, the competition in China with local manufacturers of smartphones Lenovo and Huawei is getting stronger, and sales growth in China ceases to be so rapid, so the development of new markets is a very expected step.
Moreover, Xiaomi has already made quite successful steps in the markets of India, Taiwan, Singapore, Malaysia and the Philippines.
The success of the company's products is due to the price-quality ratio that benefits the consumer. Thus, the smartphone Xiaomi Mi Note was instantly sold out after the start of sales. That's because its price ($ 371) is almost two times lower than that of similar Samsung and Apple models.
It is also important that great attention is paid to increasing the loyalty of the audience to the brand, organization of communities. Support service constantly processes user requests. As a result of such a “care” there appear grateful and loyal fans, who even celebrate the birthday of the director of the company.
Source: https://habr.com/ru/post/286400/
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