YotaPhone 2 starts global expansion
The company Yota Devices at the exhibition MWC 2015 in Barcelona, announced the release of YotaPhone 2 in the markets of North and Latin America, according to newsru.com. Sales will begin in the second quarter of 2015. But before that, the company decided to thoroughly prepare.
Solving such a move alone would be risky, so the company gained the support of one of the largest crowdfunding services Indiegogo . With it, you can test the market and predict the demand for the product.
The next measure to reduce potential risks in the new market will be the introduction of a system of pre-orders for smartphones. “This will allow planning supply volumes precisely in accordance with the demand in the region,” explained Vlad Martynov, CEO of Yota Devices.
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The estimated price of a smartphone is $ 600. In addition, additional bonuses will be received by users who are quicker than others to use pre-order at Indiegogo.
And only after the end of the campaign on Indiegogo YotaPhone 2 will be sold in regular stores.
Another step in the preparation will be additional product enhancement by upgrading the operating system to Android 5.0 Lollipop, as the Zuckerberg Calls portal reports.
More recently, in mid-February, Yota Devices signed a contract with the Chinese distributor Potevio, according to which a million devices will be sent to China for sale.
In Russia and in 20 countries of the Middle East, Europe and Asia, sales of YotaPhone 2 began in the fourth quarter of 2014. The company works with the largest operator in Europe - Vodafone, with the operator Etisalat in the Middle East, as well as with distributors Ingram Micro, ECS Technology.
It cannot be said that everything is so cloudless and consistent. During this time, due to the fall in the exchange rate of the ruble, YotaPhone 2 went up from 32,990 rubles to 39,990 rubles. In addition, you can recall the story with a colossal discrepancy in the sales estimates of YotaPhone 2 for December-January.
But, be that as it may, the popularity of the YotaPhone is growing - this is a fact.
Solving such a move alone would be risky, so the company gained the support of one of the largest crowdfunding services Indiegogo . With it, you can test the market and predict the demand for the product.
The next measure to reduce potential risks in the new market will be the introduction of a system of pre-orders for smartphones. “This will allow planning supply volumes precisely in accordance with the demand in the region,” explained Vlad Martynov, CEO of Yota Devices.
')
The estimated price of a smartphone is $ 600. In addition, additional bonuses will be received by users who are quicker than others to use pre-order at Indiegogo.
And only after the end of the campaign on Indiegogo YotaPhone 2 will be sold in regular stores.
Another step in the preparation will be additional product enhancement by upgrading the operating system to Android 5.0 Lollipop, as the Zuckerberg Calls portal reports.
More recently, in mid-February, Yota Devices signed a contract with the Chinese distributor Potevio, according to which a million devices will be sent to China for sale.
In Russia and in 20 countries of the Middle East, Europe and Asia, sales of YotaPhone 2 began in the fourth quarter of 2014. The company works with the largest operator in Europe - Vodafone, with the operator Etisalat in the Middle East, as well as with distributors Ingram Micro, ECS Technology.
It cannot be said that everything is so cloudless and consistent. During this time, due to the fall in the exchange rate of the ruble, YotaPhone 2 went up from 32,990 rubles to 39,990 rubles. In addition, you can recall the story with a colossal discrepancy in the sales estimates of YotaPhone 2 for December-January.
But, be that as it may, the popularity of the YotaPhone is growing - this is a fact.
Source: https://habr.com/ru/post/286398/
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