At the end of 2014, 1.2 billion smartphones were sold worldwide, which is 28.4% more than in 2013. Apple iPhone for the first time in the last 3 years has become the leader in the smartphone market. Prior to this, since 2011, the first place was occupied by Samsung.
In the fourth quarter of 2014, sales of Apple smartphones increased by 49% and reached 74.8 million units compared to the same period of 2013. While sales of Samsung fell by 12% (to 73 million devices). According to the results of the fourth quarter of 2014, the share of Apple smartphones in the market reached 20.4%, and Samsung - only 19.9%.
According to analysts, the reduction in the share of Samsung was expected. And the launch of the iPhone 6 and iPhone 6 Plus, on the contrary, provided Apple with outstanding fourth-quarter results: US sales growth by 88%, in China - by 56%.
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Thus, in 2014, the share of smartphones in relation to all types of mobile phones was 2: 3.
Worldwide sales of smartphones to end-users in Q4 2014 (ths. Units)

Source: Gartner
However, according to estimates for the year, Samsung still reserves the palm with a share of 24.7%. Apple ranks second with 15.4%, and Lenovo ranks third with 6.5%.
Worldwide sales of smartphones to end-users in 2014 (thousands of units)

Source: Gartner
But Android OS has a share of 80.7% in the world market by the number of smartphones sold. At the same time, the share of iOS is only 15.4%.
In 2014, 1.9 billion mobile phones and smartphones were sold worldwide, which is 3.9% more than in 2013. Such dynamics is observed in all markets except the markets of Japan and Western Europe. There, sales fell by 2.8% and 9.1% respectively.
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