Brand Analytics analytical center presents a regular monthly industrial citation rating of Russian IT resources in social media for February 2015.
On the example of IT industry publications, we can clearly see the trends in the media (Means and Systems MI), which Brand Analytics experts noted in the study
“The Future of the Internet Media Industry: Through the Prism of 2014-2015 Trends” : “
... aggregate not only news, but more importantly, an active audience of readers, commenting and discussing materials of publications, using links to articles as arguments and factography in discussions in social media . "
The once-popular Computerra Online and CNews.ru did not even make it to the Top 15 of the Citation Rating, gaining
2.748 and
2.570 points, respectively. As a positive example, the “Habra” team that successfully aggregates the active audience, which “budded” from the main development tree and successful GeekTimes, and the new project
“Mega Brain”, which collected 2.774 points in February (+ 1.732p), can be cited as a positive example
.N | Resource address | Title | Links for February | Links for January | Delta |
one | W3bsit3-dns.com | W3bsit3-dns.com | 32,159 | 32 351 | -192 |
2 | habrahabr.ru | Habrahabr | 31,441 | 27 487 | +3 954 |
3 | geektimes.ru | Geektimes | 22 336 | 20,832 | +1 504 |
four | 3dnews.ru | 3DNews | 17 455 | 14,021 | +3 534 |
five | hi-tech.mail.ru | HI-TECH Mail .ru | 15,536 | 21 052 | -5 516 |
6 | siliconrus.com | “Zuckerberg Ring” | 13,461 | 11 954 | +1507 |
7 | hi-news.ru | Hi-News.ru | 9,517 | 10 220 | -703 |
eight | iguides.ru | IHides | 9,414 | 7 375 | +2039 |
9 | macdigger.com | Macdigger | 7 570 | 10 920 | -3 350 |
ten | cyberforum.ru | CyberForum.ru | 6,938 | 7,571 | -633 |
eleven | Ixbt.com | iXBT.com | 6,080 | 7,625 | -1 545 |
12 | mobiltelefon.ru | Mobiltelefon.ru | 5,139 | 6,687 | -1 548 |
13 | linux.org.ru | linux.org.ru | 4,708 | 4,733 | -25 |
14 | roem.ru | Roem.ru | 4,556 | 4,535 | +21 |
15 | securitylab.ru | SecurityLab.ru | 3,702 | 3,505 | +197 |
In order to calculate the rating,
745,533,069 Russian-language messages were processed, published in social media for a month. Users used
1,137,334,451 links to external resources, including 103,941,950 “short links” (such as t.co, fb.me, goo.gl, etc.).
Data sources for analyzing messages were popular social networks and services: VKontakte, Twitter, Odnoklassniki, My World, Facebook, Instagram, YouTube, G +, as well as blogs, forums, news articles and commentaries to them, thematic sites and discussion groups.