Wargaming and Yandex collaborate in the field of Big Data
Roem.ru, citing the official press release from Yandex Data Factory (search engine’s Big Data division), announces the start of cooperation with Wargaming. The latter is engaged in the development and support of the popular online game World of Tanks.
Yandex Data Factory will focus on statistics of outflow from the game: how many people will stop playing at World of Tanks (churn probability) and at what point. At the same time, the press release notes that the accuracy of predicting the player’s actions using the YDF formula is 20-30% higher than those used in the industry.
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World of Tanks, these data are needed to maintain the audience. Statistics will help keep players in the "risk group" and preparing to "fall out" of the game online. With the help of special offers, bonuses and personal opportunities to interact with the community, such people can be kept in the game.
The report notes that loyalty and audience satisfaction are critical for gaming-oriented games. A special document that tells more about the joint project is available here in English.