myTarget unites sales of mobile advertising on Mail.ru Group sites
Mail.ru Group launched the myTarget advertising platform, which unites the mobile audience of the company's largest projects: VKontakte, Odnoklassniki and Moi Mir.
According to Dmitry Sergeev, first deputy gene. Director of Mail.ru Group: “Advertisers are promised a single point of access to a mobile audience and a large amount of mobile traffic, with integrated tools for targeting, analytics, checking traffic quality and optimizing it”
In addition to advertising on mobile devices, myTarget also carries ads on the web, previously available in Target Mail.ru. It does not include advertising in the web version of VKontakte, which will continue to be sold directly through the advertising office.
According to Dmitry Sergeev, first deputy gene. Director of Mail.ru Group: “Advertisers are promised a single point of access to a mobile audience and a large amount of mobile traffic, with integrated tools for targeting, analytics, checking traffic quality and optimizing it”
In addition to advertising on mobile devices, myTarget also carries ads on the web, previously available in Target Mail.ru. It does not include advertising in the web version of VKontakte, which will continue to be sold directly through the advertising office.
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Source: https://habr.com/ru/post/286312/
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