5 strategies for e-commerce
According to Statista, more than a billion people bought something over the Internet, which represents 40 percent of Internet users. In addition to attracting this part of users, the goal of an e-commerce business is to increase its market share and get as many conversions of visitors into buyers as possible.
Here are five strategies to help you convert more visitors into buyers:
Shopping campaigns are very effective and usually work much better than search campaigns. This is due to the fact that people are able to compare prices right on the search results page and, therefore, each click will most likely convert a visitor into a buyer. In addition, people will see the product, which increases the number of buyers.
It is based on the fact that shopping campaigns generate website traffic. You can increase the effectiveness of this method by re-organizing a campaign for those who went to the site but did not become a buyer. These visitors are more likely to become buyers during the second visit, because they already know your brand.
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All you have to do is create an offer for web site visitors who have not yet become buyers. Using the power of Google Analytics, you can create a remarketing campaign for visitors who came to your site through a previous campaign.
The pricing strategy of your products is of utmost importance in the success of an online store. The more your products are standardized, the more people will be price-sensitive before buying. Make a weekly task to research the current market prices for your products.
It is also worth finding a price that will increase sales and profits by checking several prices of successful items. This process is hampered by price volatility in the market, which is created by competitors who are trying to get a share of the market share.
Traffic from mobile devices is constantly growing and, in many cases, it is cheaper than traffic from desktop devices. This creates a need for websites that are targeted to visitors having mobile devices that use a small screen that makes filling out forms and pages less convenient. It is important to create a mobile website that makes purchasing as easy as possible. The easier this process, the more sales you will produce.
Publish only the necessary information and tell users how much time they need to buy something using mobile devices. That way they will not feel discouraged.
Do not force your customers to register before purchasing. You must give customers the opportunity to buy as a guest on your website and then offer to register after payment.
Monitoring unregistered users will allow you to remove any potential obstacle between you and new customers.
E-commerce campaign management is not only based on traffic. There are many more factors to consider and strategize. Every business has its own unique situation, but the 5 strategies above will help you take steps in the right direction.
Here are five strategies to help you convert more visitors into buyers:
Launch your Google AdWords campaign
Shopping campaigns are very effective and usually work much better than search campaigns. This is due to the fact that people are able to compare prices right on the search results page and, therefore, each click will most likely convert a visitor into a buyer. In addition, people will see the product, which increases the number of buyers.
Remarketing
It is based on the fact that shopping campaigns generate website traffic. You can increase the effectiveness of this method by re-organizing a campaign for those who went to the site but did not become a buyer. These visitors are more likely to become buyers during the second visit, because they already know your brand.
')
All you have to do is create an offer for web site visitors who have not yet become buyers. Using the power of Google Analytics, you can create a remarketing campaign for visitors who came to your site through a previous campaign.
Thorough and long price research
The pricing strategy of your products is of utmost importance in the success of an online store. The more your products are standardized, the more people will be price-sensitive before buying. Make a weekly task to research the current market prices for your products.
It is also worth finding a price that will increase sales and profits by checking several prices of successful items. This process is hampered by price volatility in the market, which is created by competitors who are trying to get a share of the market share.
Reach mobile users
Traffic from mobile devices is constantly growing and, in many cases, it is cheaper than traffic from desktop devices. This creates a need for websites that are targeted to visitors having mobile devices that use a small screen that makes filling out forms and pages less convenient. It is important to create a mobile website that makes purchasing as easy as possible. The easier this process, the more sales you will produce.
Publish only the necessary information and tell users how much time they need to buy something using mobile devices. That way they will not feel discouraged.
Give users the ability to buy without registering.
Do not force your customers to register before purchasing. You must give customers the opportunity to buy as a guest on your website and then offer to register after payment.
Monitoring unregistered users will allow you to remove any potential obstacle between you and new customers.
E-commerce campaign management is not only based on traffic. There are many more factors to consider and strategize. Every business has its own unique situation, but the 5 strategies above will help you take steps in the right direction.
Source: https://habr.com/ru/post/286276/
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