How to make e-mail newsletter 5 times easier and 5 times faster

Recently, mailings have become incredibly useful, but at the same time extremely difficult to use channel of work with the client. But should it be so?

A bit of history

The first email was sent in 1971, and literally 7 years later, the first email marketing campaign was conducted, which resulted in $ 13 million in sales. And when the Internet became available to a wide audience, e-mail marketing became a real channel for attracting customers.
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Where are we now?

The number of attracted customers through e-mail newsletters increased 4 times over the past 4 years, putting e-mail marketing in second place on the scale of the channel to attract customers in online trading (organic search comes first). This incredible growth is the result of several innovations in ezines, including audience segmentation, trigger e-mails, a / b tests and much more. In spite of this, it is extremely difficult to manage all these tasks and find the right (most efficient) e-mail distribution mechanism.

This problem can well be considered in the results of the study from Econsultancy.



The launch of an e-mail newsletter is often accompanied by a great waste of time, money and human resources.

Why so hard?

Let's imagine a standard way to create and conduct an e-mail campaign in the illustration below.



What we get as a result: 5 days of work, 4 different teams, 5 different programs.

Mailing lists are only part of a good marketing campaign, but for many marketers, sending out emails is a challenge in itself.

A large number of commands and disconnected systems slow down all work.

There is a way to simplify work.

In the carrot quest service, you can make it easier.

Marketer comes up with a campaign to communicate with regular customers of the service.

To do this, he uses the user segmentation tools to identify those who have visited his service at least 4 times and have been active for the last 2 weeks.



Having seen that there are a lot of such users, he decides that he needs to say thanks to such visitors on their next visit to the site. For this, he creates an auto-message, which will come to visitors satisfying the necessary conditions.

He chooses the type of auto messaging. In this case, select "Email".



Defines the conditions for an e-mail message.

Visitors came to the service at least 4 times (started the session more than 4) and last activity less than 14 days ago. Choose an action, after which we will send this message - “went to the main page”.



It's time to write the letter itself.

Marketer writes the text and inserts a picture filled with joy and a sense of gratitude towards the client.



Now it remains for him to check whether everything is correct, and to launch the newsletter.

From this point on, this type of email will be sent to all visitors who meet the specified conditions upon a new visit to the page. The marketer will be able to create many variations of such mailings and compare which texts work best, which texts customers respond to more often.



So with the help of 1 service , 1 marketer (+ you can have a designer with beautiful pictures) and a few minutes we created and launched an e-mail campaign.

Steep you products and high conversion.