The sales volume of YotaPhone 2 is not measured by the yardstick
According to analytical company GfK, the volume of sales of Russian smartphones YotaPhone 2 for December amounted to only 436 copies. But manufacturer data suggests that sales are in the tens of thousands. And in this situation, explaining everything with the inaccuracies of calculations and taking the arithmetic average is simply ridiculous. Where is the mistake?
The representative of the company Yota Devices Larisa Pogonina states that in just one December, 30,000 YotaPhone 2 devices were sold.
However, sales were not organized quite normally: there were almost no offline retail stores, they were offered to be bought on the Yota network, via the Yota Devices online store, as well as on Ulmart, Ozon.ru stores and on the stereo delicacies network ".
Pogonina assumes that GfK took data only from Ozon.ru into account, and believes that GfK takes information only from those sources with which it cooperates. A representative from Ozon agrees that the figure announced by GfK is close to the number of sales of this store.
According to information from the SPSR-Express delivery company, in December 2014, 20,000 smartphones were delivered via Yota Devices. Andrei Golubkov from Stereo Delicacies reports that about 2000 devices were purchased in their store from December to February.
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In addition, the sales of YotaPhone 2 can be inferred according to Google Play, which has a counter for application installations, including for YotaPhone 2. According to Google, applications such as YotaHub have been installed about 10,000 times. However, Pronin believes that the counters do not take into account much and contain rounding errors. For example, if applications were installed in the purchased phone by default or added during the firmware update, the counters do not fix it.
Maria Zaikina, a representative of Svyaznoy, notes that the sales results of YotaPhone 2 cannot be compared with the results of world brands. While the Russian smartphone will be in demand among a small audience, people who are passionate about technical innovations, so the sales of this device can hardly amount to tens of thousands.
Eldar Murtazin, an analyst at Mobile Research Group, agrees that the sales information provided by Yota Devices is far from reality. And the high price (over 39 thousand rubles) does not allow to compete even with B-brands, which are inferior to world leaders, but have a lower price.
The representative of the company Yota Devices Larisa Pogonina states that in just one December, 30,000 YotaPhone 2 devices were sold.
However, sales were not organized quite normally: there were almost no offline retail stores, they were offered to be bought on the Yota network, via the Yota Devices online store, as well as on Ulmart, Ozon.ru stores and on the stereo delicacies network ".
Pogonina assumes that GfK took data only from Ozon.ru into account, and believes that GfK takes information only from those sources with which it cooperates. A representative from Ozon agrees that the figure announced by GfK is close to the number of sales of this store.
According to information from the SPSR-Express delivery company, in December 2014, 20,000 smartphones were delivered via Yota Devices. Andrei Golubkov from Stereo Delicacies reports that about 2000 devices were purchased in their store from December to February.
')
In addition, the sales of YotaPhone 2 can be inferred according to Google Play, which has a counter for application installations, including for YotaPhone 2. According to Google, applications such as YotaHub have been installed about 10,000 times. However, Pronin believes that the counters do not take into account much and contain rounding errors. For example, if applications were installed in the purchased phone by default or added during the firmware update, the counters do not fix it.
Maria Zaikina, a representative of Svyaznoy, notes that the sales results of YotaPhone 2 cannot be compared with the results of world brands. While the Russian smartphone will be in demand among a small audience, people who are passionate about technical innovations, so the sales of this device can hardly amount to tens of thousands.
Eldar Murtazin, an analyst at Mobile Research Group, agrees that the sales information provided by Yota Devices is far from reality. And the high price (over 39 thousand rubles) does not allow to compete even with B-brands, which are inferior to world leaders, but have a lower price.
Source: https://habr.com/ru/post/286166/
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