Pinterest and Snapchat startups are preparing for a new round of funding
Two competing American start-ups, Pinterest and Snapchat, are actively looking for new investments. The expected amount is $ 500 million. If both companies succeed, the market value of each startup may exceed $ 10 billion.
Pinterest is an online service that allows users to share images with each other. The company was founded 5 years ago. At the end of the previous rounds, the company was worth $ 5 billion. Now the service is becoming more popular and acquiring the features of a social network. According to comScore, over the year, the number of users increased by 37%.
Also, interest in the company from advertisers has increased thanks to such services as “promoted pins” and forecasting preferences of the target audience. Thus, Pinterest can already compete in terms of advertising services with companies such as Facebook, Instagram, Twitter, as well as with a young company, Snapchat. In this regard, in the next round, Pinterest is planning to increase its value to $ 11 billion.
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Snapchat is a service for exchanging multimedia messages that self-destruct after some time. The number of users of the service at the end of last year was 171 million, according to Cowen Insight. While Facebook has 1.4 billion, Instagram has 300 million, Twitter has 288 million users. Previously, the company did not receive significant profits until it began working with CNN, with the ESPN sports channel, with National Geographic magazine and with other media that post their publications there.
Last year, Snapchat was valued at $ 10 billion. At the end of 2013, Facebook was trying to buy a startup for $ 3 billion, but Snapchat's management did not agree to the deal. And now, when the business of the service has gone uphill, its value may increase to $ 16 billion after the next round of financing.
Based on financial times and wall street journal
Pinterest is an online service that allows users to share images with each other. The company was founded 5 years ago. At the end of the previous rounds, the company was worth $ 5 billion. Now the service is becoming more popular and acquiring the features of a social network. According to comScore, over the year, the number of users increased by 37%.
Also, interest in the company from advertisers has increased thanks to such services as “promoted pins” and forecasting preferences of the target audience. Thus, Pinterest can already compete in terms of advertising services with companies such as Facebook, Instagram, Twitter, as well as with a young company, Snapchat. In this regard, in the next round, Pinterest is planning to increase its value to $ 11 billion.
')
Snapchat is a service for exchanging multimedia messages that self-destruct after some time. The number of users of the service at the end of last year was 171 million, according to Cowen Insight. While Facebook has 1.4 billion, Instagram has 300 million, Twitter has 288 million users. Previously, the company did not receive significant profits until it began working with CNN, with the ESPN sports channel, with National Geographic magazine and with other media that post their publications there.
Last year, Snapchat was valued at $ 10 billion. At the end of 2013, Facebook was trying to buy a startup for $ 3 billion, but Snapchat's management did not agree to the deal. And now, when the business of the service has gone uphill, its value may increase to $ 16 billion after the next round of financing.
Based on financial times and wall street journal
Source: https://habr.com/ru/post/286100/
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