New application for advertisers appeared in LinkedIn
LinkedIn has a new advertising application - LinkedIn Network Display. Now LinkedIn will be able to show ads to its users, even if they are not online.
The new application allows users to order ads from LinkedIn for display not only in the social network itself, but also on other sites. Advertising can be shown to any selected category of people registered on LinkedIn and representing a specific target audience. And in order to show ads after the user logs out of LinkedIn, the application stores the data in cookies.
')
Head of Marketing at LinkedIn, Russ Glass emphasizes that, despite this, LinkedIn should not be considered an advertising network, since the task of the new application is to show advertisements to certain groups of users of the social network, and not just post it on websites.
The idea of the new application belongs to Bizo advertising startup, which was acquired by LinkedIn last summer. At that time, Glass was its CEO.
However, a similar application (Audience network) has already been implemented by Facebook. But the fundamental difference between them is that Facebook uses personal data of users, and LinkedIn - professional.
CNN and Weather.com were the first major customers to buy advertising space from LinkedIn.
In addition to LinkedIn Network Display, another application has been created - Lead Accelerator. His goal - to determine the time and location of the user at the time of purchase. This will help to predict where and when the user will react positively to the advertisement.
The use of sponsored content in advertising is the fastest growing business of the company. LinkedIn believes that new advertising applications will take this business to a new level.
Based on recode.net
The new application allows users to order ads from LinkedIn for display not only in the social network itself, but also on other sites. Advertising can be shown to any selected category of people registered on LinkedIn and representing a specific target audience. And in order to show ads after the user logs out of LinkedIn, the application stores the data in cookies.
')
Head of Marketing at LinkedIn, Russ Glass emphasizes that, despite this, LinkedIn should not be considered an advertising network, since the task of the new application is to show advertisements to certain groups of users of the social network, and not just post it on websites.
The idea of the new application belongs to Bizo advertising startup, which was acquired by LinkedIn last summer. At that time, Glass was its CEO.
However, a similar application (Audience network) has already been implemented by Facebook. But the fundamental difference between them is that Facebook uses personal data of users, and LinkedIn - professional.
CNN and Weather.com were the first major customers to buy advertising space from LinkedIn.
In addition to LinkedIn Network Display, another application has been created - Lead Accelerator. His goal - to determine the time and location of the user at the time of purchase. This will help to predict where and when the user will react positively to the advertisement.
The use of sponsored content in advertising is the fastest growing business of the company. LinkedIn believes that new advertising applications will take this business to a new level.
Based on recode.net
Source: https://habr.com/ru/post/286090/
All Articles