Business plan: a little about competitors

Continuing to write a business plan online notebook store , made a list of direct competitors.

I decided to call direct competitors online stores selling only laptops, or stores where laptops are profiling products.

While working on the list of competitors I gathered some additional information that I want to share. The same information served as the basis for compiling a rating for determining the most competitive competitors.

Found more than 1,200 existing online stores where you can buy laptops. According to statistics, received that every third store is located in Kiev, which is not surprising.
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In the end, I got a list of 56 direct competitors . Stores were dropped:

• without direct Kiev phone numbers
• with designs in one minute
• shops where laptops are not the main product

The following results were obtained :

Online Store Advertising :
5% - advertised in Yandex.Direct
11% - advertised in Google. AdWords

Presented in catalogs / markets :
28% - presented in Yandex.Market
76% - presented in Nadavi
74% - represented in Price.ua
62% - presented in hotline

SEO (google.com.ua and yandex.ua, date 06/22/2008):
18 - hit the TOP-30 Yandex
17 - hit the TOP-20 Yandex
10 - hit the TOP-10 Yandex
22 - hit the top 30 Google
15 - hit the TOP-20 Google
10 - hit the TOP-10 Google

Immediately we can conclude that SEO will be expensive.

From the entire list, 3 online stores have an off-line rear. Fairly known brands in Kiev.

At 85% I was able to find clear and intelligible information about the delivery .

• 17% deliver goods for free
• 30% deliver goods at a fixed rate
• 53% deliver goods for money if the order amount does not exceed:
  
  • The minimum amount of 150 UAH.
  • The maximum amount of 3000 UAH.
  • two averaged amount: 300 UAH. and 1000 UAH.
  
  

Also, 84% presents prices in hryvnias , or there is an opportunity to choose a currency.

At 18% could not find the phrase " payment by bank transfer - yes ."

32% accept WebMoney . 100% take the hryvnia. Nobody said that they accept payment in USD or EURO .

The average dollar exchange rate was 4.96 UAH . The rate is indicated only at 62.5%. The rest are information in UAH. The maximum rate - 5.25 UAH. Minimum course - 4.70 UAH. The official rate on the day of the removal of information - 4.84 UAH.

I am glad that many companies do not cheat the course, and adhere to the market value and the course of the NBU.

Information on suppliers, fixed / working capital, etc. not published for obvious reasons. But for the preparation of a business plan, it is mandatory. Frankly speaking, only 7 companies out of 56 managed to collect such information in sufficient volume for me. So this is another task. True, the information was not purchased.

In the process of assembling information, some advantages and disadvantages of online stores were noted.