Gospoiskovik "Sputnik" will receive 800 million rubles of investments from "Rostelecom"

The state search service “Sputnik” was launched in May 2014. Its purpose is to help users find socially relevant information, including healthcare, public services, and so on. Now developers are beta testing the system, and further development of the project is also planned. So, according to Kommersant , the main shareholder of the project, Rostelecom, plans to invest up to 800 million rubles this year in the development of the system. The money, in particular, will be spent on developing new Big Data processing and analysis services. New services Rostelecom will be used inside the company.



According to the vice-president of Rostelecom, Alexey Basov, Sputnik’s new technologies will be used within the company itself, to form offers and services that can be sold to customers. At the same time, testing of the capabilities of the service for working with "big data" is already being conducted. According to Basov, all this allows you to optimize the overall operation of the network, increase the average revenue per subscriber (ARPU), create models of customer behavior and more efficiently manage funds.



It is worth noting that while the search engine is in beta testing, the developers do not plan to engage in the promotion of the project. Accordingly, now the daily number of clicks of Russians to sites from the pages of the Sputnik search is a little over 2 thousand people. At Yandex, the number of daily transitions reaches 96.4 million, with Google - 69.9 million.

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Interestingly, not only Sputnik employees, but Yandex, which last year opened a new branch, Yandex Data Factory, are working with “big data”. “The use of“ big data ”technologies by search engines is absolutely natural. Search is, first of all, work with large volumes of a variety of unstructured data, ”says Pavel Borokh, corporate solutions marketing manager for Dell in Russia, Kazakhstan and Central Asia.



“It is not clear what exactly the attractiveness of Rostelecom solutions will be, since the company is not the most innovative. It is possible that some customers will be interested in services due to the fact that this is a Russian development, but it’s difficult to predict what market share they will take and how cost-effective the project will be, ”said Uralsib Capital analyst Konstantin Belov.



Analytical company IDC predicts the growth of the Big Data market to 60 billion US dollars. At the same time, in Russia this market has just begun to take shape, so everything is still ahead.