Vkontakte now shows ads in its apps for iOS

Monetization of the social network "Vkontakte" continues. This time, management decided to start displaying advertising partners in their own applications for iOS. Advertising has already been demonstrated to users, and, according to company management, advertisers positively appreciate this opportunity.

According to the representative of the social network Albert Usmanov, now advertisers will be able to reach a much larger segment of users than before the launch of advertising. “We will gradually increase the advertising inventory in the iOS-applications of the social network. We expect that this process will take about two weeks, ”Usmanov commented on the situation.

It should be noted that advertising in the application will appear only after upgrading to the new version (February 11). In this version, the music section was removed, and targeted ads were added. A special algorithm calculates what kind of advertising to show the user, and tries to show adapted advertising materials. For example, a guy can show ads dating service, and girls - advertising cosmetics. Promotional materials are shown in the user's news feed.
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Currently, the daily audience of the mobile version of "Vkontakte" is more than 30 million people. Approximately 10 million are users of iOS devices, and 20 million are users of Android gadgets. At the moment, applications of this social network are the most popular among users of Moscow and St. Petersburg.